Rohlík at KVIFF

Rohlik.cz became the new main partner of the International Film Festival Karlovy Vary in 2022 and we were tasked with creating a zone for this online supermarket that would best represent what it stands for in the online space, including all the philosophies and related accompanying brands and events such as Rohlik Premium, Rohlíček, Save the Food and Rohlik.cz's approach to the client in general. On a greenfield site without any utilities, we built the best functioning kitchen, bar, lounge and children's play area in town. A place where the wait for food at peak times was no more than 10-15 minutes and where the food was cooked only with ingredients available on Rohlik.cz. A place where lines formed for breakfast before opening and where every minute since opening a drink was dispensed at the bar. A place where Rohlik.cz clients could meet face to face with the suppliers and producers of the food they can buy at Rohlik. A place that has become a favorite spot for an important target group in the form of moms with kids, and where visitors learned to go at 9pm for the Save the Food event, where they could enjoy unsold food from the day at 50% off, accompanied by great bands and musicians.

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